• Art Direction
  • Graphic Design

Beyond the realm

of the ordinary

The new Fiat 500L Traction+: where civilization ends, adventure begins.
Share your most memorable experiences with the people you care most about.
The most adventurous member of the family, with the rugged good looks of a crossover.

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FIAT 500L traction+

Different road, different approach

B-play an independent creative group active since 2005 under the name of Bellissimo Vision, focused on interactive experiences & video productions, has been asked to produce a Digital Video Advertising to promote the brand new Fiat 500L Traction+.

As Art Director of the agency, I’ve carefully worked together with the Creative team to develop a strong visual identity and illustrated it with mood boards & rough compositions. Then I’ve designed all the high-tech typography, graphics and visual animations to carry the key concept of each individual part.

Aimed for the EMEA Markets (Europe, the Middle East and Africa), the video was released in more than 12 different languages.

At a glance

Still frames