Client

Ferrari

Agency

B-Play

Date

2015

Role
  • Art Direction
  • UI/UX
  • Interation Design

A lot of horsepower

B-play, an independent creative group active since 2005 under the name of Bellissimo Vision, has been approached by Ferrari to produce an app that gather news & articles from the F1 World for both Tablets and Mobile Device.

This App aimed to extend the popularity of the worldwide know brand and to attract a younger and broader audience.

Colors

Ferrari Red

#f10000

Dark Grey

#171616

Light Grey

#4d4d4d

Typography

Proxima Nova

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

UI/UX
Interaction Design

I've been taking care of the crafting of the UX/UI of the App.
For the User Experience, I've found an effective way to layer
the information gathered. As for User Interface I've chosen
to use an elegant but also a modern style.

https://www.prosceniumcreatives.com/skart/wp-content/themes/skart/css/fonts/svg/arrows_hamburger1.svg
Contents

A lot of rich contents
aggregated every minutes.

https://www.prosceniumcreatives.com/skart/wp-content/themes/skart/css/fonts/svg/software_layers2.svg
Layout

A simple but effective
layered interface.

https://www.prosceniumcreatives.com/skart/wp-content/themes/skart/css/fonts/svg/basic_world.svg
Community

Like & share easily with
your friends in one click.

https://www.prosceniumcreatives.com/skart/wp-content/themes/skart/css/fonts/svg/basic_picture_multiple.svg
Visuals

Large pictures
and video at a glance.

An unique tailor made app