• Art Direction
  • Graphic Design
  • Motion Design

A beauty with a daring soul

FIAT 500X, after making its debut at the Paris Motor Show with an original reveal, has become the new compact crossover from the 500 family which marks the evolution of the brand,
a further expression of the technological maturity that runs in its blood. A glamorous Italian design combined in a contemporary style for a SUV with an elegant and daring soul.

B-play an independent creative group active since 2005 under the name of Bellissimo Vision, focused on interactive experiences & video productions, has been asked to produce a Digital Video Advertising to promote the two brand new Fiat 500X Models: City Look & Off-Road.

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City Look

A combination of unmistakable style

As Art Director of the agency, I’ve carefully worked together with the Creative team to develop a strong concept and illustrated it with a storyboard and mood boards. The advertising was shot entirely in Marseille and especially around the Mucem Museum, which is dedicated to the civilizations of Europe and the Mediterranean.

I’ve supervised all the production along with the director and also taken part in the crafting of the post-production. Especially I’ve designed and animated all the typography, graphics and visual animations of the video.

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Truly breathtaking and iconic

For the Off-Road version of the FIAT 500X, the video take place in a snowy mountain landscape which aimed to show its breathtaking abilities. Especially on terrains that are furthest from the beaten track. Like for the City version of the spot, I’ve supervised all the production along with the director and taken part in the post-production phase.

500X at a glance

Still Frames