• Animation
  • Look Development
  • Shading & Lighting
  • Rendering
  • Compositing
  • Editing

The taste of Italian style

The coffee machine with an unmistakable design, for the taste of an authentic Italian espresso.
A unique design and advanced technologies combine with the excellence and tradition of the world of espresso.

A truly Italian espresso, Lavazza A Modo Mio Smeg lets you customize your coffee in a range of settings to suit your taste. Enjoy your perfect cup of coffee every day.

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Lavazza Smeg

Wake up your senses

Wedoo imagine, write and produce stories to make them unique.
They’ve responded to Lavazza’s need to describe a new but timeless product. The refined lines and sophisticated finishes make this machine an iconic piece of furniture.

I’ve worked together with the talented team of Wedoo to produce the video advertising for the worldwide launch and created the CGI that would reveal, for the first time, the modern and elegant curves of the coffee maker machine.

I’ve taken care of the production of the CGI in all its aspects. Everything was exciting and fun to work at, the shading of the coffee maker machine with its realistic materials, the lighting that defined every details, the right angle-search for the camera animation, to the compositing of the final CGI sequences.

In-depth look

A fine selection of the consumer tutorials
Machine Set Up 1:37

This short video aimed for the consumer, will take you through the entire process of setting up your new Lavazza machine from unboxing to your first configuration.

Coffee Preparation 1:20

Second video with a selection of useful information to know more about your coffee machine, your perfect coffee and how to prepare it.

Warnings 1:27

Stop guessing if your coffee is done. A cup of Lavazza coffee is an experience not to be missed. In this third video all alerts and warnings will be explained.

Project Stats




Consumer Tutorials


Languages Versions


Cups of coffee